I had a leisurely lunch yesterday at my local Chili’s. I may be obsessed with their Chicken Enchilada soup, but that is a story for another day. On this particular day, I picked up the complimentary newspaper, which happened to be a USA Today, and spent a quiet, luxurious half hour reading a newspaper. What a novelty to feel the crisp newsprint between my fingers and allow my eyes to focus on the small black and white print! During my all to rare lunch date with the newspaper, I encountered an article titled, “Ads That Make a Difference Honored in Cannes.” I was intrigued and continued to read the article, and snapped a picture of it to remind myself to look into it further. Last night, after my girls were snuggled warm in their beds, I looked up the article on the USA Today website and it was so much more vibrant and moving online than in print. The online version featured videos of some incredible marketing campaigns that made positive impacts on the community and increased business and exposure for the company behind the campaigns. These campaigns are at the intersection of astute business practices and social goodness. Take a look at these videos and be inspired.
Samsung’s Bridge of Life campaign helped lower the suicide rate on the Mapo Bridge in Seoul by 77%.
Dela empowered individuals to communicate their feelings and gave them a powerful medium to do so.
Sport Club do Recife harnessed the power of their fans and launched a highly successful “Immortal Fan” campaign to register organ donors in Brazil.
What is your favorite marketing or ad campaign that raised awareness about about a cause or made a positive impact in the community?