Reading Challenge Starts Monday!

final sum read chall

Summer Reading Challenge Rules:

  1. Display the Do Good, Read More Summer Reading Challenge Image on your website and link it back to this post.
  2. Read one blog that you have never visited each day from June 24th – August 18th. Explore other blogging platforms, click on suggested posts, ask others for suggestions – the only rule is that the blog must be “new to you.”
  3. Leave a comment for each of the bloggers whom you have discovered. You can offer support and constructive criticism or share knowledge and ideas.
  4. Share the blogs you have discovered in any way you see fit. Blog daily, compile weekly lists, or write a “This is How I Spent My Summer” post sharing all the links.

Follow these rules and by the end of the summer, you will have connected with 56 new bloggers and your exposure will have grown considerably. Better yet, you will be supporting your fellow writers who, like you, take the time and have the courage to share their thoughts and ideas with world using blogging as their medium.

via Do Good, Read More Summer Reading Challenge.

Marketing Campaigns That Do Good Honored at Cannes

I had a leisurely lunch yesterday at my local Chili’s.  I may be obsessed with their Chicken Enchilada soup, but that is a story for another day.  On this particular day, I picked up the complimentary newspaper, which happened to be a USA Today, and spent a quiet, luxurious half hour reading a newspaper.  What a novelty to feel the crisp newsprint between my fingers and allow my eyes to focus on the small black and white print!  During my all to rare lunch date with the newspaper, I encountered an article titled, “Ads That Make a Difference Honored in Cannes.”  I was intrigued and continued to read the article, and snapped a picture of it to remind myself to look into it further.    Last night, after my girls were snuggled warm in their beds, I looked up the article on the USA Today website and it was so much more vibrant and moving online than in print.  The online version featured videos of some incredible marketing campaigns that made positive impacts on the community and increased business and exposure for the company behind the campaigns.  These campaigns are at the intersection of astute business practices and social goodness.  Take a look at these videos and be inspired.

Samsung’s Bridge of Life campaign helped lower the suicide rate on the Mapo Bridge in Seoul by 77%.

Dela empowered individuals to communicate their feelings and gave them a powerful medium to do so.

Sport Club do Recife harnessed the power of their fans and launched a highly successful “Immortal Fan” campaign to register organ donors in Brazil.

What is your favorite marketing or ad campaign that raised awareness about about a cause or made a positive impact in the community?